In an increasingly globalised market, brand protection is one of the keys to ensure the survival and expansion of consumer goods companies. However, trademark registration, is only the very first step and must be followed up ensuring further protection rights. Working in partnership with our client companies, our TCBM consultants will define and implement the most appropriate protection strategies on a case by case, product by product, and market by market basis. These may include surveillance activities, opposition to competitor trademarks, online protection, monitoring of e-commerce platforms, and industrial design registration. TCBM also offers strategic advice on judicial litigation and out-of-court settlement, commercial activities, advertising, product liability, competition and intellectual property protection in the consumer goods field.